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Leadoo MT Kasvupaja: Miten hyödyntää chatbotteja liiketoiminnan kasvattamisessa?
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Leadoo MT Kasvupaja: Miten hyödyntää chatbotteja liiketoiminnan kasvattamisessa?
Myynnin kasvattaminen ja markkinoinnin tuloksellisuuden kehittäminen ovat kaikkien myynti- ja markkinointiammattilaisten agendalla.
Chatbotit voivat auttaa liiketoiminnan kasvattamisessa monin eri keinoin, ja kaikilla toimialoilla.
Tässä Kasvupajassa jaamme oppeja chatbottien hyödyntämisestä liiketoiminnan kasvattamiseksi sekä B2B- että B2C-kontekstissa.
2 asiantuntijaa jakamassa oppejaan:
• Nollasta kahteensataan: Chatboteilla vauhtia Outokummun uusasiakashankintaan. Marianne Huhtala, Digital Marketing Manager, Outokumpu
• Chatbotit varhaiskasvatuksen asiakashankinnassa: Miten Touhula hyödyntää chatbotteja markkinoinnin ja myynnin apuna. Ossi Ahto, CMO, Touhula
Marianne Huhtala
Marianne on digitaalisen markkinoinnin ammattilainen, jolla on kattava kokemus internet-ajan markkinoinnista varsinkin raskaan vientiteollisuuden monipuolisissa B2B-markkinoinnin tehtävissä. Marianne on sisällöistä ja visuaalisuudesta syttyvä kehittäjä, joka ei pelkää myöskään uusia digitaalisia työkaluja.
Ossi Ahto
Ossi Ahto on tehnyt töitä markkinoinnin, viestinnän ja myynnin parissa 20 vuotta. Ossin työnantajina ovat aiemmin toimineet mm. Google, jossa Ossin vastuulla oli YouTuben liiketoiminta Suomessa, sekä Hartwall. Erityisen lähellä hänen sydäntään on markkinointi liiketoiminnan kasvun ajurina.
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Jame E April 29, 2025 07:27 AM Delete
This is insightful! Chatbots indeed offer diverse growth avenues, boosting sales and marketing efficiency. Outokumpu and Touhula's cases are compelling. I wonder if gamified chatbot integration, like something akin to Poptropica, could further enhance engagement and lead generation.
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