This month, we’re diving into labels — a simple yet powerful tool that can make a big impact on your bot’s performance.

Tracking

Labels allow you to tag different options in your bots, helping you track important data such as CTAs, industries, pain points, personas, and regions. The best part? Once added, this data flows directly into bot insights, making it easy to analyse user behaviour across your website.

Targeting

With labels, you can quickly identify personas and CTAs, giving you a clear sense of intent. For instance, a C-level exec requesting a demo? Hot lead! An individual contributor downloading a whitepaper? Time to nurture.

Automation

Labels also allow you to automatically route lead notifications to the right person – whether that’s based on industry, team, or region. Plus, they help streamline when enquiries hit your CRM, triggering automation workflows.